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Working mums: Top tips for marketing your startup business

Effective marketing is important for any business, but even more so for start-ups. No one knows anything about your business yet, so you’ve got a lot of work to do to get your name out there and convince your target customers that you’ve got something they need. Marketing your startup business is essential.

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To help you, here are some tips on marketing your startup to cold audiences for the first time.

Establish a social media presence

Most people use social media in one way or another nowadays, and that’s only predicted to increase. The first thing you should do is work out which social media platforms your ideal audience uses the most and start building a presence there. Research which hashtags your target customers are likely to follow and incorporate these into your posts to increase your
reach. You also need to spend time engaging with your ideal audience, answering their questions and being helpful on a consistent basis (rather than going in for the direct sell). Over time you’ll build up a following which might turn into custom later on down the line.

Start an email list

An email list is a way to convert cold audiences (people who’ve never heard of you before) into warm leads (people who know and like you, and will start to trust you after receiving your regular emails). One way to encourage people to sign up to your email list is to create a lead magnet (a freebie), such as a PDF guide or a discount code, which new subscribers get immediately once they’ve opted in. Then, once they’re on your list, you can welcome them to your brand and nurture the relationship over time.

Invest in promotional merchandise

Sending promotional gifts to potential or new customers can be a great way to get your name out there and become a recognisable brand. Seeing your promotional product regularly keeps you front and centre in your customers’ minds, so when they decide to invest in a product or service like yours, they’ll be more likely to contact you.

Start a blog when marketing your startup

Writing regular blog posts can help you get found in search results if you optimise your posts for search engines. Not only that, but it also establishes your authority in your industry or niche as a reliable source of useful and relevant information. In addition, you can drive traffic to other pages on your website, including your product or service page. So it’s a great way of marketing your startup.

In addition to blogging for marketing, consider implementing automation tools and software in your startup. Automation can streamline various aspects of your business, from customer relationship management to email marketing and inventory management. Automating repetitive tasks can free up valuable time and resources, allowing you to focus on more strategic aspects of growing your startup. This efficiency enhances your productivity and contributes to a smoother and more scalable operation, which is essential for long-term success.

It’s best to implement multiple marketing activities simultaneously when you’re starting out to cover all bases, at least until you realise what’s working best for you. Good luck!

How did I do?

Did you enjoy this post? Why not have a look at some others whilst you’re here.  If you want to read some more of my usual kind of stuff, head over to my Mum Life section. You’ll find all things parenting with a tongue-in-cheek twist. Or you’ll discover lots of UK holiday inspiration and family days out in my Travel Section.

If you like a bit of social media madness, pop over to my Facebook page where you’ll be able to have a laugh at what ridiculousness goes on in my house with three very small boys on a daily basis. Warning – there is often sarcasm, and usually swearing. There are also great travel reviews and some AWESOME giveaways. Feel free to join my Twins, Tantrums and Cold Coffee – Shits and Giggles Parenting Group too, where everyone shares their hilarious stories.

If you like what you see, how about you check me out on Pinterest Instagram and Twitter too.

And if you want to work with me, feel free to give me a shout here or at helen@twinstantrumsandcoldcoffee.com and I’ll get back to you.

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