Effective marketing is important for any business, but even more so for start-ups. No one knows anything about your business yet, so you’ve got a lot of work to do to get your name out there and convince your target customers that you’ve got something they need. Marketing your startup business is essential.
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To help you, here are some tips on marketing your startup to cold audiences for the first time.
Establish a social media presence
Most people use social media in one way or another nowadays, and that’s only predicted to increase. The first thing you should do is work out which social media platforms your ideal audience uses the most and start building a presence there. Research which hashtags your target customers are likely to follow and incorporate these into your posts to increase your
reach. You also need to spend time engaging with your ideal audience, answering their questions and being helpful on a consistent basis (rather than going in for the direct sell). Over time you’ll build up a following which might turn into custom later on down the line.
Start an email list
An email list is a way to convert cold audiences (people who’ve never heard of you before) into warm leads (people who know and like you, and will start to trust you after receiving your regular emails). One way to encourage people to sign up to your email list is to create a lead magnet (a freebie), such as a PDF guide or a discount code, which new subscribers get immediately once they’ve opted in. Then, once they’re on your list, you can welcome them to your brand and nurture the relationship over time.
Invest in promotional merchandise
Sending promotional gifts to potential or new customers can be a great way to get your name out there and become a recognisable brand. Seeing your promotional product regularly keeps you front and centre in your customers’ minds, so when they decide to invest in a product or service like yours, they’ll be more likely to contact you.
Start a blog when marketing your startup
Writing regular blog posts can help you get found in search results if you optimise your posts for search engines. Not only that, but it also establishes your authority in your industry or niche as a reliable source of useful and relevant information. In addition, you can drive traffic to other pages on your website, including your product or service page. So it’s a great way of marketing your startup.
It’s best to implement multiple marketing activities simultaneously when you’re starting out to cover all bases, at least until you realise what’s working best for you. Good luck!
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